Campaign copy, brand messaging, social content, product launches, email and landing pages.
Marketing & Advertising
What the content demands
Marketing language depends on voice, rhythm, cultural reference and intended action. Literal accuracy is not enough when the message must persuade or feel native to the market.
How we work
We brief market-aware target-language specialists on the audience, channel and brand voice. Where a headline, claim or cultural reference does not transfer, we explain the issue and propose alternatives within the agreed scope.
BoundaryAdvertising, health and financial claims are regulated differently across markets. We flag apparent linguistic or cultural risk, but legal and regulatory approval remains with the client and its authorised advisers.
Discuss this sector →Interfaces, product documentation, help centres, release notes, developer content, in-game text and store listings.
Software, IT & Gaming
What the content demands
Placeholders, variables, tags and identifiers must remain intact. Length affects layouts, and terminology must stay consistent across the product, documentation and support content.
How we work
We use terminology resources, translation memories, query workflows and the client’s platform where access and process allow. Product names, commands and non-translatable identifiers are defined rather than guessed per file. Technology and product content are established areas of ongoing work for Localex.
Discuss this sector →Booking platforms, accommodation and destination content, itineraries, customer communications and travel apps.
Travel & Tourism
What the content demands
Travel content changes continuously and must often convert as well as inform. Place names, addresses, dates and currencies need local conventions, while tone must remain credible for the market.
How we work
We support repeatable, high-volume workflows with controlled terminology. Machine translation with post-editing may suit repetitive informational content; customer-facing or conversion-critical material is scoped according to its quality and brand requirements. Travel content is an established area of ongoing work for Localex.
Discuss this sector →Course content, learning platforms, assessments, training materials, subtitles and instructional media.
Education & E-learning
What the content demands
Learning content must remain pedagogically clear. Examples and scenarios may need cultural adaptation, and assessment questions must preserve their intended meaning, difficulty and lack of ambiguity.
How we work
Linguists are briefed on the learner, learning objective and delivery format. Terminology is controlled across modules, and voice-over or subtitle requirements are coordinated where included.
Discuss this sector →Programme materials, reports, campaigns, grant documentation and field communications.
NGOs & Social Enterprises
What the content demands
Content may address vulnerable audiences or sensitive subjects in languages with limited commercial resources. Accuracy, dignity, accessibility and confidentiality are central.
How we work
Our Turkish, Kurdish, Arabic and Farsi coverage is particularly relevant to regional programmes. We scope the audience and language variety carefully, protect sensitive material and follow an agreed reporting or terminology format where supplied.
Discuss this sector →Contracts, terms, policies, corporate documents, compliance materials and correspondence.
Legal & Compliance
What the content demands
Legal language is jurisdiction-specific. Defined terms, structure and cross-references must remain consistent, and apparently similar terms may have materially different legal effects.
How we work
We assign specialists familiar with the content type, control defined terminology and flag concepts that do not have a clear target-system equivalent. The quotation states whether second-linguist revision is included.
BoundaryLocalex provides language services, not legal advice. Translation is not a substitute for review by a qualified lawyer in the relevant jurisdiction. Certification, notarisation and sworn-translation requirements depend on the receiving authority.
Discuss this sector →Patient materials, healthcare communications, medical-device documentation, clinical and pharmaceutical content.
Health & Life Sciences
What the content demands
Units, dosages, contraindications and instructions require particular care. Patient-facing language must be understandable without losing clinical meaning, and regulated content may require a documented validation pathway.
How we work
We match subject-qualified linguists to the content type and define the required checks in the quotation. For patient-safety and other high-consequence material, we recommend second-linguist review and discrete checks for numbers, units and terminology.
BoundaryWe do not use machine translation for clinical, patient-safety or regulatory-submission content. Translation does not replace clinical or regulatory review, and we decline work where the required process is outside our reliable capability.
Discuss this sector →Financial platforms, payment products, investor materials, digital-asset content and regulatory communications.
Fintech & Blockchain
What the content demands
Financial terms that appear similar may describe different transactions. Numbers, currencies, percentages, thresholds and disclosures must remain exact.
How we work
We agree terminology before volume work, assign specialists familiar with the content and define number, terminology and revision checks in the quotation.
BoundaryLocalex provides language services, not financial or regulatory advice. A regulated financial promotion must be approved by an appropriately authorised person for the target market; translation does not transfer that approval.
Discuss this sector →